Dom Pérignon & Lady Gaga shared an immersive journey through a physical manifestation of The Queendom. The pop-up shops created were inspired by the campaign and film created by British director and photographer Nick Knight and creative director Nicola Formichetti.
CLIENT
Fiction Factory, Amsterdam
Design
Random Design, Amsterdam
Create
Pop-up shops were created using a modular system of different elements. All 3D items were created using 3D printing and CNC robotic milling. Moulds were made and used to produce modules.
Finish
Bespoke metallic multi-colour palette with transitions to satin black.