Unveiling the Distorted Shoe: Nike’s Milan Store Showstopper

In the bustling city of Milan, where fashion and design converge, the Nike store sought to make a bold statement with its interior. The mission was clear: they needed a showstopper, an iconic centerpiece that would capture the essence of Nike’s innovation and style. Dutch Deco Factory rose to the challenge, delivering an eyecatcher like no other – the distorted shoe.

CLIENT: Nike

As a global leader in sportswear and innovation, Nike is known for pushing boundaries and setting trends. For their Milan store, they envisioned an interior that not only showcased their products but also served as a testament to their commitment to pushing the limits of design.

Design: Nike’s Vision

In a remarkable display of brand synergy, Nike took charge of the design themselves. Their vision for the Milan store interior was ambitious, and at its heart was the distorted shoe, a bold and avant-garde creation that would dominate the space.

Create: Sculpture FDM 3D Print

Bringing Nike’s vision to life required cutting-edge technology and craftsmanship. The distorted shoe was crafted using FDM (Fused Deposition Modeling) 3D printing, a process that allowed for intricate details and precise execution. Dutch Deco Factory’s mastery of 3D printing was evident in every element of this remarkable sculpture.

Finish: A Balance of Matte and Chrome

To achieve the desired aesthetic, the shoe was coated with a matte white emulsion. This choice of finish created a striking contrast with the chrome Nike arrow, which adorned the sculpture. The combination of matte and chrome lent an air of sophistication and modernity to the distorted shoe, making it an iconic piece of art within the store.

The result was more than just an eyecatcher; it was a statement of Nike’s commitment to design excellence and innovation. The distorted shoe stood as a symbol of breaking boundaries and pushing the limits, mirroring Nike’s own ethos.

Dutch Deco Factory, with their dedication to precision and creativity, played a pivotal role in bringing Nike’s vision to life. Their expertise in 3D printing and finishing ensured that every detail of the distorted shoe was executed flawlessly.

For those seeking to make a bold statement through design, Dutch Deco Factory remains a trusted partner. Whether it’s 3D printing, prop making, or any other service they offer, their commitment to excellence shines through.

In Milan’s bustling fashion district, the Nike store’s interior was transformed into a playground of innovation and style. The distorted shoe, born from a collaboration between Nike and Dutch Deco Factory, served as a testament to the power of design to captivate, inspire, and push boundaries.